We are starting to see change not just with the start-ups but larger companies as well. Organizations that are able to harness the best talent are the ones that are winning. And really good talent isn’t all that eager to slog through the frustrating bureaucracies of inflexible corporate structures. They want to make an impact now and they want to enjoy their work, and that’s often more important than money or title. Here are four permutations of corporate culture we’ve recognized in 2015.

1. Top-Down Has to Go, But Don’t Completely Toss Structure.

It’s easy to say your company is flat because great ideas can come from everywhere, but it’s hard to put real equity into that concept. At the same time, guidance and structure can save a lot of time for your workers who are trying to solve problems. In other words, both sides can lead to frustration, and the best companies are the ones that have been able to strike a balance.

2. Talent Acquisition and Retention Take Center Stage.

Companies are becoming more thoughtful about their hiring strategies and not just filling holes that become vacant. Through social media job candidates now have a lot more information about a company’s culture (it’s brand) and it’s becoming a differentiator. Smart companies have taken note.

3. Software Hones Engagement.

Interactive business software has gotten better. People are giving and receiving feedback and being rewarded through different software systems. It’s also helped Human Resources modernize and start doing the things it’s supposed to do (not just answering questions about Open Enrollment).

4. Working Remote No Longer Frowned Upon.

Initially companies worried about the unsupervised remote worker and the importance of organic interaction and collaboration. And these are still concerns, but they’re concerns for people at the office as well. Remote workers have become a reality and the focus now at many companies is results. If they’re there, then it doesn’t matter what chair they came from.

We’ve found these four attributes can really shape your company’s culture. There are myriad tacit understandings that also create culture, but these attributes often help shape those nuances. Your leadership needs to be thinking about these things if you want to attract the best talent, and that’s the surest way to success.

About NextGen

NextGen is the brainchild of longtime telecom professionals with nearly 50 years of experience and millions of dollars in Telecom Recruiting Services. We focus on establishing long term relationships with our clients and candidates so we can recruit the best and the brightest in the telecom industry. This ‘quality over quantity’ approach is at the heart of everything we do and has resulted in successful job placements at Fortune 1000 firms worldwide.