It’s hard to think of a time when companies were more dependent on technology and data. Universities are not pumping out talent quick enough. Data is really the differentiator; the companies that can figure out how to use the enormous amounts of data collected to make smarter, more intuitive products are going to thrive. But there’s just so much of it and so few who know how to wrangle it. So tech companies need to compete for talent and this is what they’re doing:
1. Building the Internal Brand.
The good tech workers aren’t moving to companies that make mediocre products. They want to be part of something big and forward-thinking, and companies are working hard to portray themselves that way. Companies are plussing up their offices and moving away from the gray sea of cubicles. Company culture is pressing forward with being “a fun place to work,” all in effort to attract the best from the short supply of talent.
2. Moving to Social.
Companies have moved their tendrils for attracting talent to the social channels. If you’re not on a mobile device, younger talent simply won’t find you, and they’re not going to look at your company site as much as they are the “neutral” platforms social offers. Simply put, this is where young talent goes looking for things they want out of life.
3. Native or Content Marketing.
Again, while not neutral, content marketing has the appearance of being more neutral and objective. It’s an effective way to get the word out. More and more companies are figuring out how to use it to their advantage.
It’s no secret that with movements like the burgeoning Internet of Things and the all-encompassing notion that data is king, tech jobs are in high demand. The above trends have been very effective at catching the eyes of young talent and we expect these things only to grow in importance as more and more tech companies ramp up to meet the growing demands of their users.
NextGen is the brainchild of longtime telecom professionals with nearly 50 years of experience and millions of dollars in Telecom Recruiting Services. We focus on establishing long term relationships with our clients and candidates so we can recruit the best and the brightest in the telecom industry. This ‘quality over quantity’ approach is at the heart of everything we do and has resulted in successful job placements at Fortune 1000 firms worldwide.